Blackjack Promotions at Online

Casino Marketing Strategy

Promotions have been the heart and soul of most blackjack casino marketing strategies ever since King Tut gave away free camels on opening night. And sometimes the suits in charge of marketing concoct a new gimmick to create traffic that inadvertently offers' a tremendous edge to players. Remarkably, this type of blunder occurs in both large and small clubs, but because there are so many promotions to weed through, the difficulty comes in distinguishing the wheat from the chaff. Most of the time this is fairly easy, because the typical promotion adds very little extra value for gamblers. However, occasionally you find a rare nugget that makes up for all the rest.
There are few things in life quite as attractive as free money. Yet casinos routinely give away thousands of dollars every day. The best deals are the ones that require no risk whatsoever. These are commonly called a free roll. A simple example of this might be standing in line for a free chance to win $1,000. This is a legitimate opportunity with a positive edge, but is often inefficient because of the time involved and the long odds fortunately; free money also comes in larger denominations and more practical situations. If you get on a mailing list as a preferred customer, some clubs will send you bounce-back vouchers. These are cash inducements to speed up your return to the casino. I have received many of these over the years, but one clearly stands out over the rest. A large casino in Reno sent me an offer of $300 in free money once a year for three straight years. There were some restrictions, and the $300 came in the form of special tokens. that could only be used on slots; moreover, all the coins had to be played through the machines at least once before you could cash out. The first year I ended up with $270 and the second year $240.
Not bad considering there was zero risk. But on the third year, I hit the jackpot when I snapped off a royal flush for $4,600. The fact that I picked up a little over five grand in free money from this club was even more amazing since I had previously been kicked out of it for card counting. Evidently, communication between the International blackjack pit and casino marketing was virtually nonexistent, and I somehow remained on their most-valued-customer list.

Profitable Extras

The next best thing to no risk is low risk. This comes in several sizes and shapes. Some casinos offer what are called gambler spree programs. The basic premise of these is that if you gamble so many hours at a specific bet level, you will receive cash back at the end of your trip. Several foreign casinos use these incentives or rebate a percentage of your losses back to you in cash.
Another variation is getting a bonus in nonnegotiable chips. For example, the Hilton and Harrah's properties used to give an extra 10 percent on a player's initial buy-in (under a special junket program), so $1,000 could become $1,100. This is still free money, but since you have to play through the entire amount (at least once), there can be some fluctuation. Consequently, you may actually lose, but this is still a great deal, assuming the Blackjack game is worth playing in the first place.

Coupons

Another version of free money comes in match-play coupons, such as the lucky buck coupons. Typically, these are only for small amounts ($2 to $5 max), and although they carry a strong edge (often close to 50 percent), the low limits discourage all but the most frugal gamblers. However, I have occasionally seen match-play coupons acceptable for bets up to $500, and a few casinos have offered a "first card is an ace" coupon for larger dollar amounts.